Experience
Content Marketing Manager
Wistia
As Content Marketing Manager, I am tasked with owning and managing all website content—corporate blog, customer success stories, demand generation pieces, and more.
Own corporate content strategy
Manage editorial content calendar and a team of writers/contributors
Research and create long-form content designed for demand generation initiatives
Own relationship with third-party content agency
Own relationship with third-party SEO consultant
Content Marketing Manager
PlanSource
As the Content Marketing Manager, I owned the corporate blog channel and supported cross-company projects that required input from marketing copy.
Developed and managed annual content calendar
Project managed digital marketing campaigns
Managed SEO strategy and website optimizations
Managed paid media budget of $250,000+ annually
Generated over 2,500 MQLs from content campaigns
Marketing Specialist
Fuel Travel Marketing
As a Marketing Specialist, I was tasked with owning and executing client-facing digital marketing projects.
Developed and managed SEO, PPC, and Social Media campaigns on behalf of clients
Project management of marketing campaigns; client reporting and presentation on results and recommendations
Y/Y results for former client: 88% increase in organic website traffic, 53% increase in organic sales, 62% increase in organic revenue
Explore my resume