Email Marketing

I’d click that—people who get my emails, probably. Email is often touted as the most effective marketing channel. See how I’ve crafted click-worthy emails.

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Explore Insider Newsletter

I own the VMware explore insider newsletter, a new program I built from scratch in 2024.

The newsletter was introduced as the first year-round owned email program for the VMware Explore event.

Members enjoy quite a few perks:

  • First-to-know about event announcements and milestones

  • VIP seating for the event general session and other keynotes

  • Guided hands-on-lab tours

  • Exclusive Insider swag

  • Chance to win a free ticket to next year’s event

The program is designed to engage and nurture our event superfans, ultimately increasing year-over-year event attendance and reducing the cost to acquire attendees.

The newsletter has over 2,500 subscribers and a ~40% open rate.

Additional Email Experience

Here are a few other email programs I’m comfortable running.

  • Webinar / digital event invitations, reminders, and follow-ups

  • Email courses

  • Welcome emails

  • Newsletters

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