Email Marketing
I’d click that—people who get my emails, probably. Email is often touted as the most effective marketing channel. See how I’ve crafted click-worthy emails.
Explore Insider Newsletter
I own the VMware explore insider newsletter, a new program I built from scratch in 2024.
The newsletter was introduced as the first year-round owned email program for the VMware Explore event.
Members enjoy quite a few perks:
First-to-know about event announcements and milestones
VIP seating for the event general session and other keynotes
Guided hands-on-lab tours
Exclusive Insider swag
Chance to win a free ticket to next year’s event
The program is designed to engage and nurture our event superfans, ultimately increasing year-over-year event attendance and reducing the cost to acquire attendees.
The newsletter has over 2,500 subscribers and a ~40% open rate.
Additional Email Experience
Here are a few other email programs I’m comfortable running.
Webinar / digital event invitations, reminders, and follow-ups
Email courses
Welcome emails
Newsletters